
FIRM Podcast
LISTEN: EP. 14 - “It’s Not Good To Quit" (Tricia Creason-Valencia)
Tricia Creason-Valencia is an Emmy-nominated documentary filmmaker, a storyteller, teacher and mentor. In this episode of the FIRM Podcast, we talk about Tricia’s filmmaking journey, her intentions when producing projects, and the importance of telling and owning your own stories.

FIRM Podcast
LISTEN: EP. 13 - “San José Day" (Haley Cardamon)
Haley Cardamon is the Executive Director and Founder of San Jose Day, an annual festival that celebrates the arts and culture of San Jose every April. In this episode, Haley shares her journey in building the festival, its growth over the years, and what’s in store for this year's 7th annual event.

FIRM Podcast
LISTEN: EP. 11 - "Post Hang" (Gabby Horlick)
Gabby Horlick is the drummer and band leader for the 7th Street Big Band. In this episode of the FIRM Podcast, we talk about her musical journey, building the 22 piece 7th Street Big Band, and what’s next to come from the group.

Hoop Dreams
March Madness! My favorite time of the year. Hoop has been a major part of my life. The lessons still applies to life today. It's simple. If you want to get better, get your reps in. Every time I doubt myself creatively, I'm reminded by this. I'm not where I want to be as a filmmaker, storyteller, or a business owner, but best believe I'm getting my shots up.
New Arrivals
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Hoop Dreams Tee - Navy
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Hoop Dreams Tee - Off-White
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FIRM Snapback Hat - Black/Yellow
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FIRM Snapback Hat - White/Black
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SJ Not For Sale Crewneck - Black
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SJNFS Currency Tee - Creme
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SJNFS Currency Hoodie - Green
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FIRM.edu Tee - Ash Grey
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Hoop Dreams
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Hoop Dreams Tee - Off-White
Regular price $35.00 USDRegular priceUnit price / per -
Hoop Dreams Tee - Navy
Regular price $35.00 USDRegular priceUnit price / per
San José Is Not For Sale: A Community Event (Recap) by Francisco Alvarez
BTS: Lookbook Photoshoot with AK, Trish and Brian

SAN JOSE COME-UP STORIES
FIRM PODCAST
In this series, Mike sits down with local movers and shakers to share their come-up stories. The FIRM Podcast offers inspiration, encouragement, and key tools to pursuing your own passions. The guests on this show embody the fabric of what makes up this city and its culture.
LISTEN TO FIRM PODCAST ON ALL PODCAST STREAMING OUTLETS.

San José Is Not For Sale: A Community Project
A community-led documentary series currently in the production process. Our aim is to visually archive the people, places and spaces, as well as, highlight the local BIPOC small business owners, creatives and culture in our city. Entrepreneurship, art and community is the soul of San José and that can’t be bought. This community project will embody resilience, culture, and passion for a city that is rapidly changing.



